(NewsUSA) – MICE EXPO, organized by the Sri Lanka Convention Bureau & Sri Lankan Airlines, will take place from the 13th to the 15th of March 2023 @ Shangri – La. The multi-day event will see operators and stakeholders from across the world participating, positioning Sri Lanka as an ideal destination for MICE tourism.
With its stunning natural beauty, rich cultural heritage, and modern infrastructure, Sri Lanka has become a sought-after destination for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism. The Island offers a unique blend of business and pleasure, and a strategic position geographically, making it an ideal location for companies and organizations looking to host events, meetings, and conferences in a professional, yet exotic and vibrant setting.
The Sri Lanka Convention Bureau is the primary contact point for Meeting Planners, Incentive Houses, Corporates and Associations for information, advice and expertise when planning and organizing events in Sri Lanka. The Bureau provides support and services for all stakeholders in the industry and works to promote and position Sri Lanka’s suitability for MICE tourism, globally. Chairman of the SLCB, Thisum Jayasuriya, and General Manager, Krishantha Fernando, both highlighted the positive impact of this event, as it will be attended by over 100 buyers hosted by SLCB – 60% from India, and the rest from the Middle East and Southeast Asia & Asia while providing a platform for a large number of exhibitors to showcase their offerings to a global audience.
Sri Lanka has emerged as a popular destination for MICE tourism, offering a perfect blend of natural beauty, cultural diversity, and modern infrastructure. MICE EXPO 2023 is expected to be an exciting event, with Cinnamon Life partnering as the host for the gala dinner, and Shangri-La serving as the hotel host. The MICE Business Forum, which will be hosted at the Galle face hotel, will provide an excellent opportunity for business networking, while MICE EXPO will showcase 22 exhibitors and 75 local vendors from Sri Lanka.
The event will commence with a welcome reception & MICE forum on the 13th of March 2023, followed by the opening ceremony on the 14th, where B2B meetings between local MICE suppliers and buyers will take place. The event will be inaugurated by Honourable Harin Fernando, Minister of Tourism and lands. Subsequent to the conclusion of the EXPO in Colombo, buyers will have the opportunity to further explore the city and other locations around the country, hosted by SLCB, allowing them to experience Sri Lanka’s MICE facilities first-hand, in order to familiarize themselves with the island for potential future investments.
Sri Lanka provides indoor and outdoor event facilities, hotel venues, resorts, state-of-the-art convention centres and bespoke offerings, staffed by qualified personnel who can deliver in line with professional requirements. World-class infrastructure from hotels to many in-progress developments, such as Cinnamon Life, ITC Hotels & Port City Colombo, will also open more doors to growth and investments in the future. The Island’s unique blend of business and pleasure, combined with its stunning natural beauty and rich cultural heritage, puts Sri Lanka among the top destinations for MICE tourism, worldwide.