Technology
India’s e-commerce market grew 10%-12% YoY to ~$60B in GMV in 2024, versus historical rates of over 20%, with 270M+ people shopping online, second only to China (Bain)
Bain:
India’s e-commerce market grew 10%-12% YoY to ~$60B in GMV in 2024, versus historical rates of over 20%, with 270M+ people shopping online, second only to China — Executive summary — India has become a retail powerhouse over the last decade, ascending to the third largest retail market globally in 2024.
