(BPT) – As the school bells ring in a new year, Gen Z — who now make up nearly 70 million of the U.S. population — are ready to showcase their unique style. Here’s a look at what students born between 1997 and 2012 will be wearing to set the stage for a stylish school year.
Social media and influencers are revolutionizing Gen Z fashion by driving trends and shaping new styles through viral content. The revival of aesthetics like Y2K brings back nostalgic styles with a modern twist. This blend of digital influence and retro vibes creates a dynamic fashion landscape that keeps evolving with each trending moment.
Gen Z fashion is bold, comfortable and driven by a celebration of self-expression. Walmart gets it. The retail giant recently relaunched the $2 billion brand, No Boundaries, with a team of dedicated fashion designers specifically with Gen Z in mind. The collection features new styles, high-quality materials and unbelievable pricing, catering to the latest fashion trends and budget-conscious shoppers.
Walmart’s new No Boundaries line embraces new modern shapes like baggy fit jeans, drop shoulders, cropped tees and oversized sweat sets. The new line boasts high-quality fabrics that are on-trend, including seamless stretch, power mesh, lux fleece, authentic denim and even the first-ever plant-based bra pad made from over 75% sugarcane.
So, what trends are Gen Z wearing this fall? Based on a survey of Walmart customers, up to 80% of what they purchase are pieces they can mix and match to fit their personal style and aesthetic.
Going Grunge. Baby tees, tie-dyes and oversized tops give a little rebellious, super effortless 90s-inspired look.
Sporty Streetwear. Cargos, hoodies and fluid, skater styles make a bold statement.
Prep School. A modern aesthetic featuring collegiate-inspired classics like pleated skirts, polos, boucle and plaid.
Denim on Denim. Mixing and matching high-quality denim fabrics from jeans or dresses to purses or hair bows is in.
Utility Uniform. More is more — utility clothing featuring cargos, zippers and cords paired with hardy accessories like combat boots and hobo bags.
Go-to Graphics. Graphics tees offer a vibrant, personalized way to express individual identity and creativity that effortlessly complements any ‘fit.
Most items in the No Boundaries line at Walmart retails at $15 or less, with many popular styles coming in at $5 — making No Boundaries one of the most fashionable ways to save money on back-to-school shopping. With options for every body, the No Boundaries line features inclusive sizing, ranging from XXS to 5X in young women’s and XS to 3X in young men’s.
Gen Z are masters at making trends their own. Find what you need to create your own unique style with No Boundaries at Walmart.
